From Fronting Shows to Creating Them

04 Nov 2026
W Club
Masterclass

The role of sports media talent is changing. Presenters are no longer simply the faces and voices of other people’s programmes, while sports stars are increasingly developing their own platforms, content and production businesses. 

This panel discusses what it takes to build a career beyond the traditional presenter role. All three speakers have extended their careers beyond the traditional presenter/broadcaster role into creating, owning or developing content and formats.

 

Chairperson
Talia Lazarus
Talia Lazarus, Presenter & Founder - I Got Back Up Podcast
Speakers
James Richardson
James Richardson, Presenter & Journalist
Craig Doyle
Craig Doyle, Television & Radio Presenter and Co-Founder - 3 Rock