How New Voices are Reshaping Sports Media

04 Nov 2026
M Club
Content Hub

Sports audiences no longer rely solely on broadcasters for coverage, analysis and storytelling. Creators, fan channels, podcasts and social-first personalities are becoming influential voices within the sports ecosystem. This session explores how rights holders and broadcasters can work alongside creators to reach new audiences, deepen engagement and future-proof sports content.

Chairperson
Jim Salveson
Jim Salveson, Director of Sport - Sport Social Podcast Network
Speakers
Hayden Clottey
Hayden Clottey, Head of Sport - InterTalent Group
Karel Prince
Karel Prince, Content Creator - HMRC of Football
Stevie Middleton
Stevie Middleton, Commissioning Editor for Podcasts - BBC 5 Live / BBC Sounds
Megan Bolton
Megan Bolton, Content Creator - S-he's a Keeper