The sports production landscape is rapidly evolving, and traditional broadcasting is being forced to adapt at speed. Fragmented rights and the rise of creator-led content is reshaping how live sport is produced, distributed and consumed.

This session explores how rights holders and production teams are responding to changing audience expectations, new platforms and increasingly diverse viewing habits. 

From innovative production models and remote workflows to social-first storytelling, AI and immersive experiences, what does the best sports production look like in 2026 and is the traditional broadcast model ready for what comes next?