As Twitch expands beyond gaming, sport has become one of its most exciting growth opportunities. In this session, Normanno Pisani explores how the platform is evolving its strategy to bring together sports organisations, creators, brands and fans in more meaningful ways. Discover how creators are reshaping sports storytelling, how brands can engage audiences through authentic, community-driven content, and how Twitch is creating new opportunities for rights holders and creators to deliver greater value for subscribers. From live experiences to interactive fan engagement, this conversation examines how Twitch is redefining the future of sports content in the creator economy.