From Impression to Fan: How to Bring New Audiences to Your Sport

04 Nov 2026
W Club
Masterclass
Federations, leagues, clubs and everyone else now take digital platforms seriously, but making a real impact there can still be hit and miss. Hear from some recent success stories in reaching new audiences across the likes of TikTok, YouTube, Instagram and other platforms, how the area is evolving and the benefits it can bring to those who crack it.
Chairperson
Claire Thomas
Claire Thomas, Sports Presenter & Commentator
Speakers
Jiao Li
Jiao Li, Chief Commercial & Marketing Officer - International Skating Union (ISU)
Esteban Gonzalez
Esteban Gonzalez, Digital Content Manager - FIBA 3x3
Chris Paull
Chris Paull, Group Head of Marketing - Racecourse Media Group