The role of on-screen sports talent is evolving with presenters and athletes no longer just talent appearing on broadcasts, they’re brands, creators, commentators, podcasters, influencers and sometimes even now rights holders too.

In this context, this session brings together leading UK sports talent agencies to lift the lid on what happens behind the scenes. How do agencies discover and develop talent? What are broadcasters, rights holders and brands looking for? And how is the role of the sports presenter changing as talent increasingly moves between TV, streaming, social media, podcasts and creator-led platforms?

The panel will also explore the changing relationship between talent, broadcasters, production companies, brands and agencies – and what the next generation of sports talent will need to succeed.