This session offers practical advice for broadcasters, rights holders, production companies, clubs and athletes looking to turn live and non-live sports content into successful social content. You will find out how to make sports content work on different platforms, and how content needs to differ between TikTok, Instagram, YouTube, X, YouTube Shorts, Snapchat and so on. 

The panel will discuss the importance of capturing vertical video alongside the main broadcast; getting clips out within seconds/minutes of a big moment; and building a workflow around real-time social publishing. 

You’ll discover whether you should actually worry about algorithms, and what content is likely to drive views on social, including behind-the-scenes content, player/athlete access, creator-led content, fan reaction, alternative commentary and explainers. 

The panellists will discuss what you can learn from sports creators. Furthermore, you’ll find out what success looks like on social, in relation to views vs engagement vs watch time and building followers vs driving viewers back to the main broadcast.