In this session, Substack’s Arthur Guisasola explains why the platform is targeting sports content makers, athletes, clubs and sports federations, and what he believes are the key benefits to creating a Substack.

Substack’s algorithm is designed to show you something you may be interested in, with the ultimate goal of you subscribing to that publisher or creator. Once you subscribe, the content goes straight to your inbox, creating a direct relationship between Substack readers and content makers.

You’re creating a direct-to-fan relationship that you can monetise on Substack via direct subscriptions. You can also use your subscription base to work with your sponsors and create unique pieces of branded content that you know will reach your fans.

Guisasola will explain why be believes Substack is essential for community building, fan engagement and for athletes, clubs and sport content makers to own that relationship.