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How To Get the Best Out of Sport Content Creators
Content creators have fast become a vital part of any campaign or coverage, but how can brands, federations, production companies and broadcasters get the best out of them? Is it a case of giving them rights and letting them run with it, or is tighter control over output needed to make sure the right messaging is pushed to their audiences? Panellists will look at how different events have made use of content creators and what can be the big opportunities as well as common pitfalls of leaning into the burgeoning sector.
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