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What Do Brands Want From Their Content?
Branded content and sport partnerships have come a long way from a sportsperson woodenly reciting a script about how they love a product, with documentaries, sport entertainment series, and even full live productions being brought together to revolutionise the area. This panel will examine how these productions differ from traditional sport content, if at all; what brands are looking for, and how can that differ from project to project; and how this content fits alongside wider marketing strategies.
Chairperson
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