Alex Bailess is a content creator and presenter, known for her work in women’s football media.

Her football journey began playing at a young age alongside boys before being scouted by Leyton Orient. She went on to captain AFC Basildon in the FA Women’s National League South East Division One before the club merged with Hashtag United Women in 2020, where she also served as club captain. Just before the team’s inaugural season, Alex was diagnosed with cardiomyopathy, a heart condition that forced her to retire from playing at 26.

She transitioned into sports media and content creation, building a strong presence in women’s football. In 2025, she became a Sky Sports Social Pundit, regularly interviewing WSL players and featuring on Sky’s Women’s Football Show. She also regularly works with Google Pixel on women’s football content and campaigns.

Her broadcast experience includes work with DAZN Football, The FA, BBC, Indivisa and Girlactico. She has also worked with brands including Google Pixel, Just Eat, PlayStation, Nike, Adidas and Heineken.

In 2026, Alex was awarded SJA Content Creator of the Year at the London Palladium.