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Isabelle O'Brien
Athlete & Public Figures Manager - Sport,
TikTok
Isabelle O’Brien is Athlete & Public Figures Manager – Sport at TikTok, working with athletes, creators and rights holders to bring sport to life on the platform. With experience across some of Australia’s leading sports clubs, including the Sydney Swans, Canterbury-Bankstown Bulldogs and GWS GIANTS, she brings expertise from both the club and platform sides of the industry. Her focus is helping athletes turn access, personality and live sporting moments into content that builds their brand, shapes culture and creates opportunities beyond sport.
Sessions
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Getting Social Right: What The Platforms Want04-Nov-2026M Club
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