The biggest conversations shaping the future of sports media.

Hear from the leaders driving the world's biggest broadcasters, rights holders, federations, clubs and sports organisations as they tackle the industry's most pressing questions.

From the future of live sports broadcasting and the changing rights landscape to fan engagement, women's sport, AI, production innovation and the next generation of storytelling, the Plenary Stage brings together the decision-makers setting the agenda for the years ahead.

Where creators, brands and sport collide.

The world of sport, social media and brand marketing has never been more connected. Athletes are becoming creators. Creators are becoming broadcasters. Brands are becoming publishers. The Content Hub explores how these relationships are reshaping sports media and creating new commercial opportunities.

Discover how organisations are building communities, growing audiences and producing content that cuts through across YouTube, TikTok, podcasts and emerging platforms.

Practical insight. Real technology. Future workflows.

Go behind the scenes with the people redefining how live sport is captured, produced and delivered. Designed for technical leaders, production teams and innovators, this stream explores the latest technologies, production techniques and operational challenges transforming sports broadcasting.

Expect practical case studies, demonstrations and expert discussions covering everything from remote production and virtual production to drones, graphics, audio, automation and what the production company of 2027 might look like.